Brooks Brothers and Gold House brought their annual Lunar New Year celebration to Los Angeles this year, hosting an intimate dinner at the iconic MR. CHOW in Beverly Hills to mark the Year of the Horse.
The event, held on February 19, gathered approximately 50 prominent figures from entertainment, fashion, and culture, reflecting the growing influence of Asian Pacific creatives across industries. The dinner was hosted by Brooks Brothers CEO Ken Ohashi and Gold House CEO and co-founder Bing Chen, along with co-hosts including Brooks Brothers Creative Director Michael Bastian and China Chow.
Guests included notable figures such as Daniel Dae Kim, Yara Shahidi, Jeannie Mai, Harry Shum Jr., and designer Bobby Berk.
The evening featured a curated experience that blended traditional Lunar New Year elements with luxury hospitality. The venue was decorated with red roses, cherry blossoms, and candlelit accents, while guests enjoyed signature dishes from MR. CHOW alongside a traditional lion dance and live noodle-making demonstration.
The celebration also highlighted the fourth consecutive collaboration between Brooks Brothers and Gold House on a limited-edition Lunar New Year capsule collection. The collection includes themed apparel such as sweaters and sweatshirts featuring horse motifs, with a portion of proceeds supporting Gold House’s initiatives to empower Asian Pacific creators and entrepreneurs.
Brooks Brothers, founded in 1818, is widely recognized as America’s oldest clothing retailer and operates hundreds of stores worldwide. Gold House, meanwhile, serves as a cultural platform advancing opportunities for Asian Pacific communities through entertainment, business, and cultural initiatives.
Organizers said the event reflects a broader commitment to diversity, cultural celebration, and cross-industry collaboration. As brands increasingly integrate cultural heritage into marketing and community engagement strategies, such events highlight the growing intersection of fashion, entertainment, and cultural diplomacy in major U.S. cities.
The Los Angeles gathering follows other Gold House Lunar New Year celebrations across the country, underscoring the holiday’s expanding visibility in American cultural and business circles.