Transcontinental business operation faces dual challenges of cross-cultural differences and localized operational adaptation. For Chinese enterprises expanding into Latin America, professional operation management talents are the key to breaking market barriers, optimizing operational efficiency and maximizing commercial value. Taking Liyu Zhang, a senior cross-border operation expert based in Bogotá, as a case study, her decade-long cross-field and cross-border practice fully demonstrates the core strategic value of professional operation management in transnational business layout and sustainable profitability growth.
Liyu Zhang’s career development features distinctive cross-domain integration, covering education, corporate administration, large-scale overseas project operation and cross-border trade entrepreneurship. With solid academic accumulation in business management and environmental design, as well as standardized professional literacy from formal normal education, she has completed a successful transformation from an international bilingual educator to a senior transnational operation manager. Her unique learning ability, strategic planning thinking and on-site execution capability have supported her continuous value breakthroughs in different overseas business scenarios.
In the field of overseas corporate administrative operation, Zhang has accumulated rich practical experience in optimizing the localized operation system for Chinese-funded enterprises. During her tenure at Huawei Colombia and Honor Colombia, she focused on process optimization and risk control of overseas branches. She was proficient in bilingual and trilingual business document auditing, cross-border meeting coordination and administrative system improvement, effectively reducing the operational communication cost of transnational enterprises and ensuring the standardized and efficient operation of overseas teams. Relying on her precise localized operation strategy, she helped Honor Colombia optimize procurement, property management and financial logistics systems, laying a standardized operational foundation for the stable development of the brand in the Colombian market.
In large-scale Sino-foreign cooperative projects, Zhang’s operational management value is further amplified. When working in the Bogotá Metro Line 1 project, a landmark Sino-Colombian infrastructure project, she took charge of foreign affairs and human resource operation management for Sino-local teams. She designed and implemented a systematic training project covering 400 employees, effectively solving cross-cultural team collaboration barriers in large-scale projects, improving the overall operational efficiency of the project team, and ensuring the smooth progress of project localization construction and management.
Zhang’s commercial operation capability has been fully verified in both serving large multinational enterprises and independent entrepreneurial practice. From 2008 to 2018, she independently operated a cross-cultural catering project in Bogotá. Through refined operation management, localized customer service optimization and precise market positioning, she achieved a 10-year consecutive growth in annual revenue, proving her outstanding capabilities in market insight, operational refinement and sustainable profit operation. Her educational experience as a bilingual teacher in multiple international schools also cultivated her delicate team management and cross-cultural communication skills, which have become important soft power supporting her corporate management work.
Since September 2025, as the core person in charge of PROEZA PRODUCTS S.A.S, Zhang has fully demonstrated her strategic operation capabilities in cross-border trade. Facing the cross-border sales and localized operation business of Chinese flooring products in Colombia, she has formulated targeted market sales strategies, completed team recruitment, training system construction and performance incentive mechanism optimization, and built a full-link operational system covering sales, customer service, finance and logistics. As the key communication hub between Chinese headquarters and Colombian branches, she efficiently coordinates cross-border resources, solves localized operational difficulties, and continuously boosts the company’s market performance and industry influence in Colombia.
It is worth noting that Zhang’s career growth track clearly reflects the value increment of professional operation talents in transnational business: her annual salary has risen from less than 100,000 RMB in 2019 to nearly 500,000 RMB in 2026, which is a direct market recognition of her professional capabilities and commercial value. From cultural communication and team management to strategic operation and cross-border trade empowerment, she has realized the continuous release of personal value in transcontinental business scenarios.
Liyu Zhang’s successful case proves that excellent transnational operation experts are not only enterprise administrators, but also strategic value creators. In the context of booming Sino-Latin American economic and trade cooperation, professional talents who integrate localized operation experience, cross-cultural coordination capabilities and cross-border market insight can effectively help Chinese enterprises reduce overseas operational risks, improve market adaptation, and maximize the commercial value of transnational investment and layout.