Truvid, an Israel-based video advertising technology company, exhibited at the 2023 Digital Enterprise Show (DES) Conference held in Málaga, Spain on 13-15 June 2023. With the goal to enter the Spanish market, speaker Ariel Zeitune, co-founder of LatamTech who collaborates with Truvid, kick-started his presentation by talking about the evolution of video, how it became an integral part of modern advertising, and how Truvid’s cutting-edge video solutions and state-of-the-art technology are shaping the future of the adtech industry.
Ariel expressed that video has already become an integral part of everyone’s daily lives. “If the user is not on your site, they are surely watching a video,” he said. Every second, over 1 million videos are being watched worldwide, and the global time spent on video consumption has increased by 250% in the past 5 years. In the Spanish market, the audiovisual industry contributes 2.4% to the country’s GDP.
Given the significance of video, Ariel questioned why there isn’t a greater commitment to this medium. He pointed out that video advertising offers higher CPM rates compared to other formats and garners greater engagement. In fact, video content has a retention rate of 95%, in stark contrast to written formats which only retain 10% of the audience’s attention.
However, despite the advantages, video advertising also presents certain challenges, such as technological complexities, integration issues, and discrepancies between the editorial and commercial aspects of companies.
How Truvid Bridges the Gap
This is where Truvid comes into the picture. Known for its continuous innovation and unparalleled commitment to empowering publishers, advertisers, and content creators, the company assists publishers in effectively incorporating audiovisual content and maximizing their monetization strategy.
One way it achieves this is by utilizing third-party platforms or employing its AI-based solution. This solution analyzes and “reads” articles from the publisher’s website, enabling the creation of tailored and personalized video content. By leveraging these approaches, Truvid empowers publishers to seamlessly integrate audiovisual elements into their content strategy, ultimately enhancing user engagement and driving higher returns. Ariel further elaborated on Truvid’s capabilities, highlighting their video laboratory that provides customized and tailored content to publishers upon request.
Truvid operates globally, serving publishers across all continents, and ensures their services align with programmatic advertising practices. This signifies that Truvid not only offers personalized video content but also integrates it seamlessly into the programmatic advertising ecosystem, allowing publishers to effectively reach their target audience and optimize their revenue streams.
With a strong presence in the Latin American market, Truvid is no stranger to international networking and collaboration with partners and publishers. The Truvid team successfully partners with Brazilian Publishers like Climatempo, Globo, and the Webedia Group. Earlier this year, Truvid welcomed CNN Brasil to its line of prestige partners. And with the company’s successful presentation at the 2023 DES, their team is eyeing to further expand their solutions in the Spanish market, solidifying their position as one of the key players in the video adtech scene.