Guvera’s Strategic Relaunch
Australian music streaming service, Guvera, is making a comeback amid its strategic relaunch. Recently announced by international music industry executive and returning board member, Darren Herft, Guvera has bold plans to differentiate itself through strategic innovations and a crystal clear plan for the future.
An Analysis of Guvera’s New Strategic Initiatives
Guvera knows all too well that music streaming continues its growth trajectory across the globe and in the US especially, with 83% of all music listening format revenue coming from music streaming alone. Guvera’s strategy, however, is now more multifaceted than ever – synergizing bold innovation with stable revenue generating activities like their live event business, Soundstage Live, which has launched concerts and shows with some of the world’s leading talent.
Guvera’s new approach, according to a press release issued by Guvera, transcends far beyond U.S. and Australian borders. There are opportunities for niche music streaming services to enter new markets globally, and Guvera continues to integrate niche initatives and strategic partnerships to stay ahead of the competition. Realizing the ideal product-market fit during a time when listeners are dependent on the same music streaming services to consume music, Herft saw the chance to bring Guvera back to life.
Guvera Capitalizes on the Future of the Music Industry
The ultimate human-led, tech-powered industry is entertainment and media. The industry’s technological discourse for many years centered on the transition from analog to digital and from fixed to wireless systems. And although streaming has become the main form of music consumption, it’s clear that blue oceans within the industry are ready to be seized and capitalized on.
Darren Herft’s leadership and transformational change capabilities are paying off amid Guvera’s new strategic relaunch, His experience investing into and growing companies, has inspired him to take Guvera to the next level by adapting and expanding what consumers are already asking for today, as well as dreaming up new technologies to take the industry by storm once again.
Guvera continues with live events through their legacy company, Soundstage Live, which has been gaining momentum and wide acclaim over the past year. Meanwhile the company integrates new technologies and develops rapidly with an ultra-tight development team that is now primed for operational efficiency at no cost to shareholders. An eye towards the future of the industry has been characteristic of the bold Aussie streaming service for nearly two decades now, and they have not lost sight of their vision.
The truth is that online music streaming is no longer enough to retain users on one platform. Understanding their needs and desires will ensure that every account registered on the platform stays active and engaged.
Guvera’s Strategy: Steady Growth via Live Events Amid Rapid Innovation
The story now, and the potential for growth, lies in the convergence of existing and emerging technologies that Guvera previously had and current innovations that users have never experienced before. This is where Herft has stepped in and announced four new exciting technological innovations that the platform will offer and how it will differentiate itself from other streaming services like Apple Music, Spotify and Youtube Music.
Guvera understands that a massive factor in the music industry are concerts and festivals. Herft has announced the exciting launch of Soundstage live. “This is a company that we’ve owned for a number of years now. It’s done a little bit of work in the past with some concerts and festivals. But now it’s moving into some much larger scale events we’re looking forward to hopefully announcing in the not too distant future, a very major project on a major festival here in the US that will really launch Soundstage Live as a production company.”
Soundstage Live is a strong asset that Guvera holds that sets them apart from other streaming services. Understanding that fans not only wish to consume music but they also want the full experience of feeling the music in real life.
A New Never-Seen-Before Fantasy Music Experience
Another unique product that Guvera will be providing it’s users, and one that no other streaming service offers yet will be the launch of My VML (Virtual Music Label), which is a fantasy music experience where users are able to create their own record label on the platform and compete with global and emerging artists. Allowing them to track their progress on a daily, weekly and monthly basis to see how their record label is performing compared to other users on the platform. Instead of merely listening to music, this function lets users express their creativity, compete with each other, track progress and win prizes. Users can compete with one another in my VML and win by measuring the results of their record labels.
Guvera’s New Niche Products
Darren Herft recognizes that one of the strongest assets the company holds today, is the brand itself. Which is why he has decided to bring the brand back in a way that will leave customers and artists wondering how the company revived. His unwavering confidence in the brand has motivated him to take the service to the next level and usher in niche product lines and services.
Lighting Speed Time-to-Value Adoption
Music streaming services are aware that streaming rights are one of the toughest assets to acquire and maintain. Herft’s business acumen has been of great value to the company as he has been able to sign record labels with some of the top artists in the world. Providing users with over millions of tracks in their library and content from artists and bands not signed with other streaming services today.
Darren Herft’s go-to-market strategy is bold and disruptive. His vision to create a new standard when it comes to how music fans consume their content is one that will create history. With the launch of products like Soundstage Live, My VML, niche product lines and exclusive streaming rights there is no doubt that Herft is setting up Guvera for success. A comeback no one saw coming, but one that will leave everyone wanting to know what happens next in Guvera’s potential for growth and expansion continues to unfold.
Today, many companies make the mistake of hiring or promoting people into management who have good organizational skills but who have little expertise in their area of focus. Darren Herft not only has the expertise needed to take Guvera to new heights but he holds the company close to his heart since he was part of the early stage of when the company was founded. Bringing Herft back on board was unquestionably one of Guvera’s most impactful decisions. Herft’s strategic efforts are imbued with resilience and innovation, with the goal of capturing the imagination and creativity of global music enthusiasts.