Skincare is a complicated part of wellness, with every person’s skin presenting different needs based on their lifestyle, history, health, and countless other factors. Despite this, it’s often an overlooked part of a person’s overall wellness. Murat Bazarov, the founder and CEO of NUBIO, has seen how much this mistake can cost a person. Driven by his personal experiences and informed by market research, Bazarov recognized the gap in skincare and wellness solutions, particularly for foot care. Seeing in AI a chance to create a new tool to address often overlooked wellness elements, Bazarov set out to invent something that could make real change.
Inspired By Real Need, Murat Bazarov Creates Real Solutions
Bazarov’s inspiration was personal before it was technological. Growing up in Turkmenistan, he saw firsthand the lack of accessible foot care when his grandmother’s unique health needs went unfulfilled. There wasn’t access to the foot care her health required. Her struggle planted the seed for what would eventually become NUBIO. Traveling to the US to gain special knowledge through a program at Johns Hopkins University, Bazarov was inspired to invent a solution nobody else could provide.
This led to NUBIO’s earliest foot care products. The most important feedback came from this inspiration—his grandmother, who immediately benefitted from what Bazarov had made. Her relief served as a turning point for Bazarov, showing him that the issues she faced were shared by many others around the world. Quickly realizing that many more must be suffering too, Bazarov invested more of himself into NUBIO, determined to create solutions catering to specific, often overlooked body parts.
The NUBIO Mission: Foot Care Products for Everyone
NUBIO’s mission was simple but designed to have a far-reaching impact: to address critical gaps in skincare by providing targeted solutions for overlooked needs, especially foot care. Foot care products were NUBIO’s earliest success, rooted in extensive market research that included authentic engagement with diverse users. Inclusivity was important to Bazarov. He believed skincare should be accessible to everyone, regardless of age, gender, or background, so he researched as broadly as possible.
Within a month of launching its first foot care products on Amazon, NUBIO had over 1,000 sales. These sales made a tangible impact on Bazarov’s customers’ daily lives and overall wellness. This success validated Bazarov’s approach—real solutions for real needs—reinforcing his belief in the importance of personalized care.
Personalized Skincare Solutions with the NUBIO AI App
The next big step in NUBIO’s mission is launching the NUBIO AI app, a platform built to offer personalized, research-based health recommendations for its users. The AI-powered platform uses advanced technology to assess an individual’s skin type, environmental factors, and personal preferences, providing tailored solutions. The app’s recommendations will be based on a user’s unique needs, which are influenced by factors like skin type, environmental factors, and preferences.
With this in mind, the app can suggest skincare routines and products while emphasizing community. Bazarov envisions NUBIO AI as more than just a tool—it’s a supportive space where users can not only receive personalized advice but also connect with a community that shares similar experiences.
A Vision for the Future: An Inclusive Wellness Community and AI in Skincare
Bazarov’s immediate goal of helping his grandmother has transformed into a long-term vision that sees NUBIO as a vital part of the skincare industry. He aims to create an inclusive wellness community that leverages AI to provide personalized solutions to people who may have been overlooked by traditional skincare approaches. He envisions the need for unique solutions in skincare and predicts that the NUBIO App will be an essential part of filling that need. Hoping to reach 5 million active users by 2025, Bazarov wants to turn NUBIO into an important tool for people in need of skincare solutions.
Are you among the many people whose skincare needs have gone unnoticed or unfulfilled? If so, NUBIO can help you, too. Take the time to learn more about Murat Bazarov’s work and the solutions that NUBIO can offer.