Beyond Oil Ltd. (CSE: BOIL) (OTCQB: BEOLF), a food-tech trailblazer, has announced its first direct sale in Asia, marking a significant milestone in its global expansion strategy. The Philippine-based restaurant chain Hap Chan, known for its authentic Chinese cuisine and extensive market presence, has placed an initial order exceeding 10,000 daily-use units of Beyond Oil’s powdered filtration product. This product is designed to extend the lifespan of frying oil, reduce waste, lower operational costs, and promote healthier food preparation. The collaboration follows a successful pilot program between the two companies, demonstrating the adaptability of Beyond Oil’s technology in a high-volume restaurant setting.
Hap Chan’s CEO, Daniel Lazar, expressed enthusiasm about the partnership, stating that adopting Beyond Oil’s advanced filtration powder aligns with the chain’s commitment to quality, safety, and sustainability. Beyond Oil’s CEO, Jonathan Or, highlighted the importance of penetrating large, populous regions like Asia to establish a significant market presence. He emphasized that this order from Hap Chan underscores the strength of Beyond Oil’s expansion strategy and its commitment to entering new international markets.
This development is part of Beyond Oil’s broader momentum in strategically entering key global markets. The partnership with Hap Chan reflects the company’s focus on establishing relationships with influential food chains across the globe including in Asia, where population density and a high demand for fried foods seem to create a robust market for oil filtration solutions. Beyond Oil’s technology targets harmful compounds like free fatty acids and acrylamide, known for their potential health risks, aligning with the global trend toward healthier, more sustainable food preparation.
Beyond Oil’s product has undergone extensive validation by academic and regulatory bodies, including the FDA, Health Canada, and Israel’s Ministry of Health. Research led by Professor Nissim Garti from the Hebrew University of Jerusalem has highlighted the product’s health benefits by reducing contaminants associated with reused frying oil. This scientific backing adds credibility to Beyond Oil’s health and sustainability claims, resonating with customers like Hap Chan seeking to meet higher health standards while cutting costs.
Prior to this Asian milestone, Beyond Oil announced the expansion of its distribution network in North America through a strategic partnership with West Coast Reduction Ltd. (WCRL). This agreement positions WCRL as an exclusive distributor for Canada in both the food-service and industrial frying sectors. Since spring 2024, WCRL has actively demonstrated Beyond Oil’s products with various restaurant chains and secured supply agreements in Western Canada. This accelerating market penetration strategy highlights Beyond Oil’s ability to support a wide array of food-service operators worldwide and its potential to achieve scale as it grows.
With these recent achievements, Beyond Oil continues to strengthen its presence across multiple continents, providing technology that aligns with global sustainability goals and meets the demands of modern food service. The company’s ability to appeal to high-volume, health-conscious restaurant chains and its capability to drive down costs through innovative technology positions it as a forward-thinking leader in the food tech industry.
Looking ahead, Beyond Oil plans to expand its customer base in Asia through additional pilot programs and direct sales with other prominent food-service operators. CEO Jonathan Or has expressed the company’s ambition to accelerate the pace and geographic scope of expansion, suggesting that this initial success with Hap Chan could lead to further partnerships within Asia’s densely populated markets. The collaboration with Hap Chan not only seems to validate Beyond Oil’s technology but also sets the stage for potential continued growth in the Asian market. As Beyond Oil continues to drive adoption of its filtration technology, the company seems potentially well-positioned to disrupt the traditional food oil industry and contribute to a more sustainable global food supply chain.
This article is for informational purposes only and is not intended to serve as financial, investment or any form of professional advice, recommendation or endorsement. The article was published as part a subscription service paid for by the issuer (Beyond Oil). This article may include forward looking statements which cannot be guaranteed as discussed in the documentation. Read full disclaimers and disclosures.