In today’s digital market, visibility is essential. Businesses that fail to establish a consistent online presence risk being overlooked entirely. Anton Prokhorov, the founder and CEO of BeKnown Brand, has dedicated his career to solving this problem for entrepreneurs and organizations worldwide. With a background in journalism and television, he built a company that turns storytelling into measurable growth.
To better understand his approach, we asked Anton to share his thoughts on BeKnown Brand, consistency in content, and the future of media.
What inspired you to create BeKnown Brand, Anton?
I noticed that many businesses understood the importance of content, but they treated it as an afterthought, creating a video here or a post there. That doesn’t work anymore. Visibility requires systems and consistency. I launched BeKnown Brand to be a true media partner for businesses, building content ecosystems that grow with them, not just creating one campaign.
How is the BeKnown Brand different from traditional media agencies?
We focus on long-term partnerships. Our team builds complete ecosystems: YouTube channels, podcasts, Instagram Reels, TikToks, and branded shows. To date, we have produced over 20,000 YouTube videos, launched over 100 channels, and created over 40,000 social posts. Our approach is not limited to one-time production; it’s about establishing a systematic presence that builds recognition, trust, and results.
What do you see as the future of business media?
We’re moving toward a video-first world. Platforms evolve quickly, and AI will accelerate production. However, authenticity will always be the most important factor. Companies that consistently tell their story with honesty and clarity will always stand out. That’s the future we’re building for our clients.
Anton’s leadership extends beyond strategy to include building a team. Today, BeKnown Brand employs more than 40 professionals, including writers, videographers, designers, and strategists. For Anton, leading a creative team means striking a balance between freedom and structure, providing people with the space to innovate while ensuring consistent results.
One of the company’s most distinctive offerings is the BrandFilm. It’s more than just a polished video; it’s a cinematic narrative that combines a founder’s story, client testimonials, and short-form clips optimized for social platforms. For many businesses, the BrandFilm becomes the anchor of their entire media strategy.
Here’s how entrepreneurs and leaders describe their experience with BeKnown Brand.
Galina Shekhtman, Realtor, noted:
“My friend introduced me to the owner of BeKnown back in March of 2023, I was so impressed with their work and creativity, that I had to hire them! … I couldn’t be happier with the services and highly recommend BeKnown to anyone looking for top-tier visual content.”
Ryan Knoll, Business Coach and Owner of Tidy Casa, added:
“Great studio that helped me launch my YouTube channel. Working with Anton and team has been incredible. Highly recommended.”
Ella Gurfinkel, Senior Loan Officer, Fairway Independent Mortgage Corp, also emphasized the broader value:
“The BeKnown team is awesome! Their studio has everything you need, and they make filming and editing so easy. BeKnown Studio is super professional and easy to work with. They make video production simple, and the results always look great.”
Anton Prokhorov’s vision for BeKnown Brand is clear: to help businesses be more than just seen — to be truly known. By blending a passion for storytelling with a strategic, systematic approach, Prokhorov’s team empowers entrepreneurs to thrive in an increasingly competitive digital environment.
As the media landscape continues to evolve, BeKnown Brand is poised to help businesses establish a lasting presence, not just content.