Barinsta, a Future Unicorn Is Set to Disrupt Instant Coffee and Will Divide Fans
The way the world has evolved over the last decade has allowed an array of companies and entrepreneurs to make their marks in their industries. With the endless opportunities, companies were bound to find unique ways to grow their brands. Barinsta Coffee, a coffee brand inspired by the strong, bold, and distinctive taste notes of Vietnamese coffee, has already taken it upon itself to introduce instant coffee to its advantage. Barinsta’s instant coffee tastes and smells better than many freshly brewed coffee anyone ever had.
After years of research and collaboration with a team of dedicated baristas, Barinsta are finally ready to bring these products to the market. Based out of Binghamton University, they are a student-led team trying to redefine the notion of what an instant coffee should be. Their goal is to revolutionize the modern coffee industry by providing smooth, bold, and savory coffee that is packed conveniently in a form of instant coffee.
They experimented EVERYTHING and taste-tested all instant coffee that they could find on the market. They have interviewed hundreds of coffee drinkers and partnered with a group of baristas as well as experts in the food-processing industry to create Barinsta (Barista + Instant) premium instant coffee. After years of hard work, they are finally ready to launch the products. Their ultimate dream is to be stocked at all Wegmans in the region. By supporting them at this early stage, you are helping them to get one step closer to having a full-scale product launch and making their ultimate dream come true.
Barinsta included the highest quality ingredients, it all starts with the coffee bean. All of its coffee beans were grown in the volcanic soil/ central of Vietnam (Dak-lak) which is ideal for growing coffee beans. Only ripe coffee cherries were hand-selected for processing. Barinsta’s instant coffee is freeze-dried to retain maximum flavor and preserve more of the aroma compounds. Understanding the distinctive characteristics of each bean type, our team of baristas created more than 100 iterations with different ratios of Arabica and Robusta combinations and picked the blend that is perfectly well-balanced between the properties of the two earthy, a savory, and deep notes.
In order to retain all the desired characteristics of freshly brewed coffee in an instant form, the operating conditions such as freezing rate, shelf-temperature level, gas pressure, and moisture content of the freeze-drying process has to be properly designed. An extensive experimental investigation is carried out to identify the optimal operating conditions that allow for obtaining a product in which the taste, smell, and content of various nutrients do not change.
The Barinsta team have carefully selected the perfect portion size for their individual serving packets to give their users the convenience of a great cup of coffee. Whether you like your coffee bold and black or prefer something on the sweeter side, Barinsta Coffee has the perfect cup for everyone. Their impressive range of freeze-dried instant coffee is formulated by baristas to create a first-class, 8 oz cup of coffee. Say goodbye to adding creamers or using two single-serve packets for just one cup – because their beans are brimming with boldness, deep taste, and aroma users will never forget
As the coffee industry continues to evolve it is clear that it will require initiative and hard work from those who wish to stay on top. One thing is for sure, however the space changes, it is certain that Barinsta Coffee will be there, leading the charge.