If there is one name that resonates across luxury real estate, high-performance cars, and now premium coffee, it is MRJADE. Born Jade Şen in Düsseldorf to Turkish parents, he began his entrepreneurial journey at the age of 22 with a modest wedding hall in Frankfurt. That early venture became the launchpad for MRJADE Holding, a diverse brand ecosystem spanning hospitality, construction, catering, retail, and a €72 million real estate portfolio with global reach.
What sets MRJADE apart is not only what he builds but how he builds it. With more than two decades of experience, his vision has become inseparable from the brands he creates. He is not just a businessman; he is a lifestyle architect. From appearing on the covers of Forbes, GQ, and Cosmopolitan to developing luxury villas in Bodrum, MRJADE has established himself as a brand in motion, shaped by elegance, strategy, and emotional depth.
More Than Just Coffee
In 2025, after years of developing premium hospitality projects, MRJADE Coffee opened its flagship location in Downtown Dubai, just one minute from the Burj Khalifa. This café was never intended to be just another retail space. It was a cultural symbol, merging Middle Eastern heritage with German precision and international design language.
MRJADE Coffee quickly became known as the Rolls-Royce of the café world. Every aspect of the customer experience is intentional, from barista choreography to minimalist design. The beans are sourced from Panama, Costa Rica, Brazil, and Colombia, roasted in small batches at the MRJADE Roastery in Istanbul, and brewed with AI-calibrated systems for 100 percent consistency. The result is not just a beverage but a ritual turned into legacy.
Interest from international investors came almost instantly. As a response, MRJADE and his team designed a franchise model with the goal of scaling identity rather than just profitability.
The Mind Behind the Brand
At the center of all this momentum stands MRJADE himself. His portfolio is not scattered or opportunistic. It is vertically integrated and purposefully aligned. From commercial buildings in Germany to high-value properties in Monaco, Los Angeles, and a 50-hectare development plot near Istanbul Airport, his investments are grounded in long-term vision.
Much of this inspiration comes from his roots. Influenced by his grandfather, a traditional coffee roaster from a small Turkish village, MRJADE turned a family memory into an international experience. His values are also visible in his personal life. In his garage are not just sports cars, but two rare vintage Mercedes models—a 1940 Mercedes-Benz 170 and a 1976 230.6 that he calls moving time capsules. They represent patience, precision, and resilience, the same principles he applies to his businesses.
MRJADE is also known for his philanthropic commitments. He has planted more than 700,000 trees, funded clean water wells in Kenya, and donated science labs to schools in underserved regions. His success is measured not only by assets but also by how he reinvests into communities.
Expanding with Purpose
The MRJADE franchise model was crafted to protect brand integrity while enabling global expansion. Rather than accept every inquiry, the brand selectively partners with franchisees who align with its values. It is not just about money. It is about mindset.
There are two franchise formats. The MRJADE Coffee Shop is a full-scale premium café ideal for major cities and retail centers. The MRJADE Kiosk is a futuristic, space-efficient capsule structure designed for airports, malls, and high-traffic areas.
Both formats use the same AI-powered brewing systems and curated menu, ensuring product consistency across borders. Localized beverage options are also possible to reflect regional preferences while maintaining brand character.
Unlike generic coffee chains that overwhelm with endless choices, MRJADE Coffee focuses on clarity, design, and operational simplicity. Its lean model is designed for ease, consistency, and long-term profitability. More than a business, it offers entrepreneurs a chance to be part of a movement.
This is not just a franchise. It is a living philosophy that blends heritage, innovation, and identity into every cup.