Derek and Shelaine Maxfield on the Business of Compassion: What Leaders Can Learn From Their Approach to Giving

Derek and Shelaine Maxfield on the Business of Compassion: What Leaders Can Learn from Their Approach to Giving
© Lina Trochez

Shelaine and Derek Maxfield approach compassion with the same seriousness and discipline that many leaders reserve for growth strategy or operational execution. For them, giving is not an emotional afterthought or a discretionary act of goodwill.

It is a responsibility that demands structure, clarity, and long-term commitment. Their work with the Derek & Shelaine Maxfield Family Foundation and their non-profit, Saprea, demonstrates that compassion, when treated with rigor, becomes a powerful force for sustainable impact.

Together, the Maxfields have shaped an approach to philanthropy that mirrors strong enterprise leadership. Through Saprea and their broader philanthropic efforts, they have shown that generosity, when guided by strategy and accountability, can operate with the same effectiveness as any well-run organization. Their philosophy challenges conventional assumptions about giving and offers leaders a framework for integrating compassion into decision-making without sacrificing discipline or results.

Compassion as a Strategic Choice

For the Maxfields, compassion is the product of intentional choices made over time. They believe leaders must decide what they care about and how they will act on that care in ways that produce lasting outcomes.

“Compassion without direction often fades,” says Shelaine Maxfield. “When leaders commit to causes thoughtfully and consistently, compassion becomes a force that can be measured, sustained, and trusted.”

This belief has shaped how they engage in philanthropy. Rather than spreading resources thin across disconnected efforts, the Maxfields focus on building and supporting initiatives where clarity of mission and accountability are nonnegotiable. Their approach reinforces depth over breadth, ensuring that each investment aligns with long-term objectives rather than short-term visibility.

Notes Derek Maxfield, “Leaders are stewards of resources. Compassion should be treated with the same care as capital. When it’s managed responsibly, it creates outcomes that endure.”

Building Systems That Protect the Mission

One of the defining elements of the Maxfields’ approach to giving is their emphasis on infrastructure. They believe meaningful compassion must be supported by systems that prevent burnout, inefficiency, and mission drift. This philosophy is evident in how Saprea was built and continues to operate.

Rather than relying on ad hoc efforts or personality-driven leadership, the Maxfields prioritized governance, operational clarity, and evidence-informed programming from the outset. This allowed the organization to scale while preserving trust and integrity.

“Good intentions alone are fragile. Systems protect people, and they protect the mission,” says Shelaine.

By applying professional standards to philanthropic work, the Maxfields ensured that compassion translated into tangible support for those served. This approach also provided transparency for partners, donors, and stakeholders, reinforcing credibility and long-term sustainability.

Accountability as an Expression of Care

Accountability plays a central role in how the Maxfields define compassionate leadership. They reject the idea that accountability and empathy are opposing forces. Instead, they view accountability as an expression of respect for the people and communities they serve.

Leaders who give without accountability risk diminishing impact. When leaders measure outcomes and take responsibility for results, they honor the people they seek to help.

This perspective influences how the Maxfields evaluate success as they focus on outcomes rather than optics, asking whether initiatives truly improve lives and whether programs can continue delivering value over time. Accountability, in their view, strengthens compassion by ensuring it remains effective and credible.

Aligning Values With Action

A defining characteristic of the Maxfields’ leadership approach is alignment between values and action. They view giving as an extension of how leaders make decisions every day. When generosity is confined to mission statements or public-facing commitments, it risks losing credibility.

Alignment requires that priorities, partnerships, and resource allocation consistently reflect stated values, even when doing so demands difficult trade-offs. Leaders who operate with this level of coherence build trust more effectively, both within their organizations and among external stakeholders. Employees are more likely to commit to a mission when they see leadership choices reinforce, rather than contradict, stated principles.

Likewise, partners and communities respond to organizations whose actions demonstrate reliability and sincerity over time. For leaders seeking to integrate giving into their organizations, clarity is the essential starting point. Understanding why a cause matters, how it connects to core values, and what outcomes truly define success allows leaders to engage with intention rather than obligation.

Clarity strengthens decision-making, reduces fragmentation, and creates a shared sense of purpose. During periods of growth or uncertainty, aligned leadership provides stability, enabling organizations to move forward with confidence and credibility.

Compassion That Scales Without Losing Integrity

Scaling compassion presents unique challenges as initiatives grow, and maintaining quality becomes the focus. As initiatives expand, maintaining consistency, empathy, and effectiveness requires deliberate design rather than goodwill alone.

The Maxfields address this complexity by emphasizing leadership development, governance, and institutional resilience as foundational priorities. They approach organizational design with the long term in mind, ensuring that compassion is embedded within systems, standards, and decision-making frameworks rather than being reliant on individual personalities.

Their shared philosophy reflects established business principles in which durability, clarity, and succession planning safeguard purpose over time. By separating mission from individual identity, organizations gain the ability to adapt, evolve, and sustain impact across changing leadership and external conditions.

Through this lens, scalability is measured less by reach and more by the ability to preserve integrity as operations grow. The Maxfields’ approach demonstrates that compassionate initiatives can expand responsibly when guided by structure and foresight.

By building organizations that are designed to endure, they have shown that growth and values need not exist in tension but can reinforce one another when leadership remains focused on continuity and purpose.

Lessons for Modern Leaders

The Maxfields’ approach to giving offers clear lessons for leaders across industries. Compassion is most effective when it is intentional, accountable, and aligned with a long-term vision. Treating philanthropy with professionalism does not diminish empathy but instead strengthens it.

Their work illustrates that leaders do not need to choose between heart and discipline. When compassion is integrated into strategic thinking, it becomes a source of stability rather than a distraction. It informs culture, strengthens trust, and reinforces purpose across organizations.

For Shelaine and Derek Maxfield, the business of compassion is not separate from leadership. It is leadership, expressed through responsibility, clarity, and sustained commitment.

As more leaders seek to define success beyond financial metrics alone, the Maxfields’ example provides a model for giving that is both principled and effective. Their approach reminds organizations that compassion, when built with intention and structure, can become one of the most powerful drivers of meaningful and lasting impact.