Diamonds de Canada has announced the launch of its latest jewelry collection, the Lands Collection, which will debut at the prestigious JCK Show in Las Vegas from Friday, May 31 to Monday, June 3. This new collection is inspired by three iconic locations in The Northwest Territories of Canada – Ekati, Diavik, and Gahcho Kué. Each piece in the collection is designed to reflect the personality of these territories and the wearer, creating a unique and meaningful jewelry experience.
The Lands Collection consists of 42 pieces that celebrate Italian craftsmanship, Northern Canadian heritage, and responsible luxury. The prices range from $299 to $1,700 USD retail. The collection is divided into three themes: “Ice” representing Classic and Enchanting; “Earth” depicted as Bold and Adventurous; and “Spirit” seen as Romantic and Visionary.
One unique feature of the Lands Collection is the use of Modern Electrum, an ancient-inspired metal crafted in Italy. This material is inspired by ancient Egyptian, Greek, and Roman techniques of electrum, giving each piece a timeless allure. What makes Modern Electrum special is its composition, which includes all five precious metals sourced entirely from 100 percent recycled industrial sources, aligning perfectly with Lands Collection’s commitment to sustainability and responsible luxury. In addition, the collection also involves training locals in the art of diamond polishing, ensuring that each piece of jewelry embodies Earth’s treasures and enriches the lives of those involved.
“Diamonds de Canada is thrilled to introduce the Lands Collection at the JCK Show in Las Vegas,” said Lyssa King, President of Lands Collection. “Our collection embodies the beauty, culture, and environmental responsibility that are at the core of our brand. The Lands Collection allows wearers to connect deeply with the natural splendor and cultural heritage of these iconic locations, while also embracing the elegance and sophistication of Modern Electrum.”