Dr. Bill Dorfman is a celebrity cosmetic dentist in Los Angeles, CA, who is redefining the role of dentists not just in the wellness space but also in pop culture. Dr. Dorfman isn’t just a dentist to celebrities; he is an entrepreneur, inventor, and New York Times bestselling author of “Billion Dollar Smile,” making him one of the most respected and well-known dentists in the world.
The notable “Hollywood Smile King” — who has built a remarkable career at the intersection of health, entertainment, and innovation — says he most enjoys “giving people a beautiful, bright, healthy smile,” a passion reflected throughout his career.
Celebrity Dentistry and Pop Culture
As the dentist of choice for multiple celebrity clients, such as Anne Hathaway, Usher, Hugh Jackman, and many other well-known actors, musicians, and artists, Dr. Dorfman has a stellar reputation. Every client who walks into Century City Aesthetic Dentistry is treated like a star with the best in dental care and professionalism, whether they are a celebrity or not. He remains committed to bringing high-quality dental care to everyone, not just celebrity circles.
In the highly competitive Hollywood environment, Dr. Dorfman’s dentistry practice has garnered a loyal clientele because of his ability to make anyone’s smile have star quality.
“Our commitment to excellence is unparalleled, and in addition to delivering state-of-the-art dental care, we also focus our practice on gold-plated customer service. We treat everybody who walks in the door like a VIP celebrity and always strive to make them as happy as possible,” Dr. Dorfman says.
The world-renowned cosmetic dentist has appeared on multiple shows such as Extreme Makeover, The Doctors, TODAY, Oprah, and Good Morning America to share his smile makeover expertise.
Dr. Bill Dorfman’s pop culture influence has resulted in two Guinness World Records, one of which is the creation of the million-dollar diamond-studded grill in Katy Perry’s Dark Horse music video.
Innovation and Entrepreneurship Beyond the Dentist Chair
Dr. Dorfman — who was recently ranked as the number one most respected and well-known dentist in the world by ChatGPT — is not only famous for being a TV doctor, but an inventor as well. In 1988, Dr. Dorfman says he was introduced to tooth whitening, but all the products were “cumbersome, tasted bad, and weren’t packaged well.” Recognizing a need and an opportunity to create a better tooth whitening product with safe additives and better taste, he invented what would become the number one in-office tooth whitening product, Zoom Teeth Whitening. He would later sell the product in 2010.
It was during the pandemic that Dr. Dorfman created yet another tooth whitening product after being contacted by a large international company. This time, the product, Pooof!, can be used at home.
“They are dissolving whitening strips that are 37% more effective than the leading tooth whitening strip, and the real advantage is that in 10 to 15 minutes, the strips dissolve,” Dr. Dorfman explains.
Dr. Dorfman doesn’t just invent dentistry-related products. He is also the innovator behind Kickballz, a caffeinated energy gum. They’re sugar-free, low-calorie, gluten-free, and a coffee replacement. The gum comes in three flavors: bubblegum, cinnamon, and peppermint.
“The unique thing about Kickballz is its great taste for being a caffeinated gumball, and what’s even better is that the people who use our product love it,” Dr. Dorfman says.
Pooof! and Kickballz are both available on Amazon, and Dr. Dorfman has plans to expand to nationwide chains.

