Easy SEO Secrets to Appear Higher in Google Search Results

Easy SEO Secrets to Appear Higher in Google Search Results
© Solen Feyissa

In 2022 Google remains the most popular website and search engine in the world, boasting more than 82 billion monthly visits, according to Statista data. Google has been a powerful force for digital marketing, yet ranking high on search results has never been more of a challenge. Firstly because of the competition and second, because of Google’s algorithm. In this article, we hope to expose some simple SEO tips to improve your digital marketing strategy so your content can rank higher on search engines. If you are looking for more practical ways to market your brand and rank higher, check out a digital marketing agency Glasgow.

One of the first things you should know is that rankings and average positions are not always the same. Personalized results are also possible, so be sure to change settings to prevent personalized search results from being shown. If you use a private window or an incognito tab to browse on Google, you can avoid personalized results entirely. If this doesn’t work for you, try using a proxy server or a private window to visit Google. 

Optimizing Your Website For Mobile

One way to improve your search ranking is by optimizing your website for mobile. The more visitors stay on your website, the higher your ranking will be. Google considers dwell time a major ranking factor, so the more time users stay on your site, the better. To speed up your mobile site, make it load as fast as possible. Google reports that 53% of users abandon sites that take longer than 3 seconds to load. Most mobile users expect pages to load in less than two seconds.

Unique Content

Content creation is now a powerful marketing tool. Not only does Google value unique content, but it is also shared by many people. If you create great content, it will likely get shared on social media, which will result in backlinks to your site. As a result, your content will get a greater chance of being shared, increasing the likelihood that it will appear higher in Google search results.

Well-Written Blog Posts

Blog posts are one of the most effective ways of creating content that ranks websites higher. Blog posts also work well for digital marketing strategies as backlinks and keywords can easily be implemented in any blog and help rank other websites faster. Keywords are important as they help communicate to Google what the content of your website is about. Backlinks are important as they communicate to Google that the website linked can be trusted and is, therefore, safe to rank higher.

The first sentence should hook your readers and leave them wanting more. Subheadings will make your blog post easier to read and improve your user experience. The lower the bounce rate, the higher your Google ranking will be. Readability is another important factor in ranking high in search engines.

Anchor Text Optimisation

When it comes to SEO, choosing the right anchor text is a key factor. However, it is a process that requires a great deal of analysis and practice. The good news is that it is something you can repeat over again. As a basic definition, anchor text is the text within a hyperlink that your visitors click on. It can be something like “Awesome digital marketing Glasgow Blog.” It’s important to understand how Google determines the relevance of your anchor text, as it determines whether your content is relevant.

Optimizing Your Business Listing

When optimizing your business listing to appear higher in Google searches, it is important to consider your target customers. If you’re located more than 20 miles from them, your business listing is unlikely to show up in search results. But if you serve customers in their area, the steps described below will help them find you. Here are some of the things you can do to improve your listing.