Rockstar Energy Drink and Myke Towers, a globally renowned Puerto Rican rapper and songwriter, have announced GiL as the official winner of the “Rockstar Energy Presents: Mic Check con Myke Towers” national campaign. The campaign was launched in December 2023 to discover the next generation of aspiring Latin urban music stars.
The music contest drew nearly a thousand submissions from talented individuals across the United States and Puerto Rico. Contestants were evaluated based on three key criteria: talent, originality, and showmanship. A panel of respected industry experts carefully reviewed each submission and narrowed the pool to the top three finalists for Myke Towers to personally review. From the top three finalists, Towers hand-selected GiL as the next big act in Latin urban music. GiL impressed the judges with her vibrant energy and cool sound that blends Trap, R&B, and Urbano genres.
As the winner of the national music contest, GiL will gain industry recognition and the opportunity to perform at one of Towers’ shows in 2024. These shows are packed with chart-topping Latin urban anthems like ‘LALA’ and ‘Girl.’
“At Rockstar Energy, we are dedicated to providing people with the right kind of energy to own any moment. Fueled by our rich musical DNA and dynamic partnership with Latin urban music sensation Myke Towers, we’re thrilled to extend this moment and exciting opportunity to GiL, a gifted and deserving artist on the rise,” said Fabiola Torres, SVP, CMO Energy Portfolio / Hispanic Business Unit, PepsiCo. “Through this dynamic campaign, we’re giving GiL and the new generation of aspiring Latin urban artists the power to access and optimize the best version of themselves.”
GiL is a 25-year-old artist from Arecibo, Puerto Rico. She comes from a family with a great passion for music and started her musical journey at the tender age of 5. Over the years, GiL has participated in various music programs and has appeared on reality shows such as La Voz Kids and The X Factor, gaining much exposure. Her dedication and talent have earned her a scholarship from the Latin GRAMMY Cultural Foundation, enabling her to pursue her studies in music at the renowned Berklee College of Music in Boston. When GiL learned about the contest, she believed it was fate and submitted her original song without hesitation.
“I remember watching Myke perform at the Motherland Festival in Puerto Rico and thinking that I wanted to be like him,” recalls GiL. “To be here now and get the chance to perform on the same stage as Myke is such a full circle moment and a dream come true. I want to thank Rockstar Energy and Myke for giving me this life-changing opportunity to advance my career. I can’t wait to share my music with the world.”
GiL has been declared the official winner of “Rockstar Energy Presents: Mic Check con Myke Towers”. As a reward, she will be given a once-in-a-lifetime opportunity to perform during one of Myke Towers’ shows in 2024. This is an incredible platform for GiL to showcase her talent. Additionally, she will receive the full Rockstar Energy treatment, which includes rehearsals and an artist development fund to support her journey into the spotlight. This will help her gain the confidence to shine during her big debut performance, which will be announced later this year.
“I was blown away by GiL’s raw talent and infectious energy from the moment I saw her submission video. I knew she had something special,” said Towers. “I’m excited to have her join me at an upcoming show and share her incredible talent with my fans. GiL is the real deal, and I can’t wait for the world to experience her magic.”