Rather than focusing on vanity metrics such as followers or views, e-commerce brands have turned their attention to actionable key performance metrics (KPIs). The data-first approach presented by metrics like return on advertising spend (ROAS), customer acquisition cost (CAC), average order value (AOV), and customer retention rates helps to boost the potential of marketing efforts.
Of course, the average e-commerce brand will have difficulty accounting for one of these metrics, let alone every insight tool on the market. An e-commerce marketing agency like Rozee Digital empowers brands with access to experience in tools such as Google Analytics 4, Meta Ads Manager, and Shopify Analytics. This way, agencies turn complex data into brand growth strategies.
The Importance of Strategy Across Platforms
Even with leading advertising platforms like Google, Meta’s Facebook, and Shopify, it isn’t always easy for a brand to go in blind and expect their advertising initiatives to find success. Before exploring the tools offered by these platforms, an e-commerce growth agency provides clients with and explains the ins and outs of product marketing strategies. Whether working with a Shopify marketing agency, a Google Ads agency, a Facebook ads agency, or a simple ppc agency, the data-centric approach they provide is key for modern brand growth.
Integrating e-commerce processes in a business is essential for the success of any company in the digital age. When data is synchronized and easily interpretable through these systems, operations simply run more efficiently and effectively than before. The e-commerce experts at Rozee Digital and other prominent marketing agencies recognize this truth of the industry and aim to support other businesses as they adapt.
Advantages of a Shopify-Specific Approach
Brands that depend primarily on Shopify for their marketing strategy can tap into various tools that the platform provides, which a marketing agency can use most effectively. Most notably, Shopify’s product-level and customer behavior analytics resources can be a game-changer in the e-commerce space. A reliable Shopify marketing agency can interpret this data to improve upsells, retention, and even lifetime value (LTV) metrics.
A Focus on Google and Facebook Advertising Strategies
Both Google and Facebook’s advertising platforms reward advertisers who use their native analytics tools to continuously refine brand performance. A skilled agency will use the refined data provided by the respective tech giants to test the efficacy of a keyword in campaigns and websites, adjust bidding to place higher in search engines, and retarget various metrics with efficiency.
Proven Results From a Data-Centric Strategy
While many marketing agencies have helped brands find success in the digital age, the Rozee Digital team, founded by Tom Rozee, has consistently led businesses to long-term growth. The following are just a few case studies from the agency, which demonstrate the effectiveness of the data-centric strategy they promote:
“We helped Alp N Rock to profitably scale from $300k to $1 million a month in 70 days,” the agency’s website claims. “[We] helped Cocopup & Coconut Lane to profitably scale revenue by 25% and hit [a] 7-figure month, helped Hampden Clothing go from $4 million to $12 million at 10x ROAS, [and] helped Sans Matin to double their revenue while increasing profit… We grow businesses like yours every day.”
Helping Brands Build for the Future
Finding success in an online marketing strategy isn’t easy, but an effective e-commerce advertising agency can give any brand the edge it needs to achieve growth. By relying on metrics that actually result in impact, agencies like Rozee Digital are leading the charge in profit-boosting, ad-targeting refinement, and creative improvement. It’s not just about the numbers, but developing actionable strategies for genuine success.
“Our marketing efforts often felt like shooting arrows in the dark,” Rozee Digital’s website concluded. “But here’s the good news: we turned it around. We found a way through the chaos, and so can you—with our support.”