Sharay Hayes never imagined he would launch a business centered on a sensitive issue like erectile dysfunction (ED). After all, talking openly about intimate health challenges is far from easy. But at 51, Sharay was forced to confront one personal challenge after another.
The COVID-19 pandemic wiped out his income. A breakup rooted in betrayal left him emotionally devastated. Then came his diagnosis with ED.
“I was close to losing everything,” Hayes admits. “My money, my sense of stability, and my confidence. But the loss of my sexuality felt like the final straw.”
For many men, treatment might involve simply taking a pill and moving on. But Hayes took a different path, motivated by his entrepreneurial instincts and curiosity about the root of the problem.
The Medical Gap No One Talks About
Hayes dove into research, trying to understand more about ED. What he discovered both surprised and frustrated him. According to Hayes, the medical community often frames the issue as purely physical, relying on pills or injections as the standard cure. But the missing piece in this approach, according to Hayes, is how often stress, anxiety, and emotional struggles lie at the center of the problem.
“The idea that a pill fixes everything is completely out of touch,” Hayes explains. “Many men don’t have physical issues at all. They’re dealing with the stress caused by financial troubles, relationship problems, or even unresolved emotions from their youth.”
The more Hayes explored, the more he realized how significant this oversight was. He noticed a troubling trend in mainstream resources for male sexual health. Psychological and emotional factors were often ignored, leaving men without the comprehensive support they needed.
Spotting the Business Opportunity in Discomfort
Through years of exploration, Hayes didn’t just uncover gaps in the healthcare system; he uncovered insights into his own life. His research led him to reflect on how societal pressures and early experiences shaped his perceptions of masculinity and sexuality.
That reflection turned into a powerful epiphany. He saw a massive gap in the market for personalized, holistic support for men dealing with ED. Doctors might offer prescriptions, but few, if any, addressed the mental and emotional burdens tied to the condition.
Driven by what he learned, Hayes wrote a book titled “In Search of Freezer Meat.” The bold and humorous subtitle underscores his innovative approach: “A Story of the Male Mental Health Crisis Caused by ED and the Only True Cure No One Is Talking About. A Penis Implant.”
Using humor as an entry point for a deeply uncomfortable subject, Hayes managed to tackle ED through a new lens. “What’s harder than meat from the freezer? Nothing—that’s the joke, but it gets the conversation started,” he chuckles.
Turning Personal Experience Into a Holistic Solution
The deeper Hayes dug, the more he realized how many other men were silently battling the same struggles. His story mirrors a truth familiar to many entrepreneurs – that solutions born from personal challenges often resonate the most with customers. “Traditional healthcare systems leave out the psychological causes,” Hayes points out. “That’s where businesses like mine can step in to offer complete solutions.”
The lessons became the foundation for his business. Drawing from his own experiences, Hayes began crafting a holistic solution for men facing ED. His approach addresses physical symptoms, yes, but also tackles the emotional and psychological factors that traditional medicine often neglects.
Today, his work helps men confront their own struggles with a guided, personalized approach. He’s built a thriving business offering solutions that traditional healthcare often overlooks, creating a space where men feel comfortable tackling one of the most vulnerable aspects of their lives.
Facing The Taboo, Head-On
Sharay Hayes didn’t set out to become “the ED guy,” but his willingness to confront a deeply personal challenge with transparency turned his life around. Instead of suffering in silence, he saw a chance to create change for himself and for countless others.
For anyone looking to turn their struggles into a business, Hayes’ story proves one thing: Sometimes, your next big idea lives in the messiest, most unexpected parts of life. Please log onto freezermeated.com for more information.
Look closer, and you might find it.