Hyundai Motor Company ran an enjoyable April Fools’ Day campaign centered on Dogbility, a mobility concept designed for dogs. The campaign used generative AI to create captivating visuals, giving a unique spin to Hyundai Motor’s goal of universal mobility for all.
The light-hearted campaign is based on Hyundai Motor’s vision of ‘Progress for Humanity,’ which highlights the company’s commitment to technological advancements that ensure equal and non-discriminatory access to mobility.
“We wanted to bring genuine laughs to our fans, creating a cheerful atmosphere around April Fools’ Day,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “This witty, yet remarkably elaborated ‘Dogbility’ concept embraces Hyundai’s hopes for a future where everyone can enjoy the freedom of mobility.”
Hyundai Motor launched a fun and meaningful campaign that showcased its innovative features using generative AI. These features included a rotary steering wheel for stable handling, downward-facing pedals to prevent any strains to the patella, and a color-changing HUD (Head-up Display) designed to accommodate dogs’ unique vision.
Along with social media postings, Hyundai Motor also conducted guerilla advertising in Seoul. They strategically placed posters at eye level for dogs to engage both human and canine audiences with the fun and intriguing mobility concept. These publications sparked conversations about inclusivity and access to mobility among global audiences and dog owners.
Hyundai’s April Fools’ concept deeply resonated with global pet owners who are searching for better solutions to accommodate and entertain their furry family members. Many dog owners expressed genuine interest in the concept on social media, wishing for an actual launch of the canine-tailored mobility solution. One comment even said that it was the “best April fools’ joke ever,” while others asked if there will be another lineup for “cat” customers.
Through the use of generative AI in creating social and guerilla content, Hyundai Motor’s April Fools’ campaign conveys the company’s vision to become a smart mobility solution provider. They are continuing to research and develop new solutions to ensure freedom of movement for everyone.