As the advertising industry continues to evolve, the creative director duo Fred&Bella have made a name for themselves as pioneers in the field. With multiple international awards to their name, including Cannes Lions, Clio, and D&AD, the team from Brazil has worked with some of the world’s most popular brands, such as Coca-Cola, Nissan, Google, and Nike. In this exclusive interview, Fred&Bella discuss their approach to advertising and the role of technology in shaping the industry’s future.
How do you approach each new project that comes your way?
Fred Aramis: Our approach to each new project is always the same: we start with a deep understanding of the brand and the target audience. We believe that the key to successful advertising is to truly understand the needs and desires of the audience we’re trying to reach.
Bella Cabral: Once we have a solid understanding of the brand and the target audience, we then brainstorm ideas that will resonate with them. We don’t limit ourselves to traditional advertising methods and like to think outside the box.
How do you see technology shaping the future of advertising?
Fred Aramis: Technology has already had a profound impact on advertising, and we believe it will continue to do so in the future. With the advancements in artificial intelligence, we can now generate images quickly and easily, saving us hours of work that we would have spent manually creating them. We can also use AI to brainstorm new and innovative ideas, which can be a great starting point for our creative process.
Bella Cabral: In addition to AI, we’re also excited about the potential of virtual and augmented reality in advertising. These technologies offer new and exciting ways for brands to engage with their audiences and create immersive experiences that go beyond traditional advertising methods.
What do you think is the key to creating compelling and effective advertising campaigns?
Fred Aramis: For us, the key to creating compelling and effective advertising campaigns is to have a deep understanding of the brand and the target audience. We also believe in taking risks and trying new things. If you’re not pushing boundaries and exploring new ideas, you’re not going to stand out in today’s crowded advertising landscape.
Bella Cabral: We also think it’s important to create campaigns that are not just memorable, but also resonate with people on a deeper level. If you can create an emotional connection with your audience, you’ll be more likely to create a lasting impact.
As the advertising industry continues to evolve, Fred&Bella’s approach to advertising is a testament to the importance of creativity and innovation in the field. With their pioneering use of technology and their unwavering focus on creating campaigns that resonate with audiences, Fred&Bella are well positioned to continue to shape the future of advertising.