MEDIHEAL Appoints AESPA as New Brand Ambassador

MEDIHEAL Appoints AESPA as New Brand Ambassador

MEDIHEAL, a global cosmetic brand, has appointed a rising K-pop idol girl group, AESPA (Karina, Winter, Giselle, Ningning), as its new brand ambassador.

Last November, AESPA’s debut song, “Black Mamba”, set the record in the industry for the fastest K-pop group debut music video to reach 100 million views. In May, AESPA’s new song, “Next Level”, topped multiple major Korean and international music charts, while in June and July, AESPA became the top trending, #1 K-pop girl group in popularity with the highest brand reputation rankings.

In late July, AESPA signed a contract with CAA (Creative Artists Agency), one of the biggest agencies in the United States, expecting to enter the global market including the US.

MEDIHEAL is looking forward to expanding the skincare category globally with AESPA as its ‘Next Level’.

As MEDIHEAL’s new brand ambassador, AESPA will blend their bright, refreshing side with their chic, charismatic image on stage.

A MEDIHEAL representative says, “We are expecting to create a synergy effect with AESPA and successfully expand globally as the K-beauty trend leader meets with the rising K-pop star. Starting with AESPA, we will begin one of several major brand transformations.”