Each day, it seems that society is moving closer to the peak of the social media movement and the height of digitization. Social media marketing is a huge component of any modern brand’s marketing strategy, and the ability to adapt to new aspects of this blossoming digital world is one of the most vital skills that successful brands need to have these days.
Approximately 3.3 billion people worldwide actively use social media on mobile devices on a regular basis, and brands that are able to communicate and resonate with their audiences effectively can leverage purchasing power when it comes to business. For DankStop, an eCommerce marketplace for cannabis accessories, social media has been an important part of their company.
DankStop has transformed the way consumers view cannabis, which can sometimes be a negatively thought-about industry, into one that is both positive and humorous. DankStop offers a variety of cannabis accessories, such as bongs, rigs, pipes, vaporizers, and more. The company was recently acquired by High Tide, which means there are lots of great things on the horizon.
DankStop was founded in 2014 by two college peers. The duo graduated college with just 200 dollars to their names, but they were determined to begin their journey as entrepreneurs. DankStop was originally just an eCommerce company that started out by selling its own branded cannabis-related products. But, being early in the social media movement within the cannabis industry paid off for the brand. Thanks to revolutionary social media and search engine optimization (SEO) techniques, the brand found quick success.
The brand was able to convert its lucrative social media following into loyal customers by utilizing social media marketing tactics, content marketing, and even tapping into influencers early on. As the brand’s founders honed in on its business plan, the company began making money from its wise social and SEO strategies.
In 2020, DankStop decided to switch up its business model from the traditional eCommerce buy-sell-ship method to a dropship model. The brand pivoted approximately 80 percent of its operations out of its warehouse and into third-party suppliers. This shift was largely due to major costs and labor issues that were happening on behalf of the brand’s suppliers. But, once the pandemic forced many retail stores and warehouses to close their doors, DankStop jumped on the chance to find new ways to reach customers online.
As DankStop’s supplier catalog continues to evolve, we are eager to see how the company continues to grow moving forward.