JUSTDATA®, a fast-growing multi-industry firm in the $200 billion financial technology (“fintech”) space where it is working to reshape the shopping center industry and collegiate athletics landscape, by entering a groundbreaking partnership with Nebraska’s NIL collective, The 1890 Initiative. This partnership will provide $5 million over the next 10 years to support NIL for Husker Volleyball student-athletes. The 1890 Initiative is led by former Husker Matt Davison and owned by Tom and Shawn Peed of Sandhills Global. The deal with 1890 will be the first of many as JUSTDATA® looks to remake college athletics by leveraging financial technologies. JUSTDATA® is negotiating with the top 25 collegiate athletics programs in the country. JUSTDATA® is working with collectives supporting student athletes at the University of Nebraska and Purdue University, given the founders connection with these athletic programs. Last year Nebraska Crossing and JUSTDATA® announced a partnership with Drew Brees as a strategic investor and partner in both Nebraska Crossing and JUSTDATA®. “Nebraska and Purdue are special places and continually produce world-class student athletes for us to recruit. In our view, there was no better place to build and grow a company than in ‘Big 10 Country’ and creating new fintech technologies in an ecosystem platform will bring more attention to what is happening right here in Nebraska,” added Rod Yates.
By creating an ecosystem with the dominant athletic program and dominant shopping center in the trade area, JUSTDATA® creates a fanatical cashback customer acquisition platform for the shopping center retail brands and the athletic sponsors of universities. The primary objective is aligned when building shopping centers or becoming corporate sponsors of collegiates athletics–to acquire the most valuable customers (fans) and create loyalty. “Through JUSTDATA’s FASTCASH APP™, a patented mobile cashback application, we created a ‘co-opetition’ ecosystem uniting global and national brand competitors to achieve a set of common goals; customer (fan) loyalty, stickiness, and consumer growth,” offered Johanna Boston.
“Thank you to the Nebraska Crossing team for this generous gift to 1890 in support of Husker Volleyball. Your vision for NIL is a game changer for Husker Volleyball and will propel our program for years to come.”