Following the successful launch of their app (which is still in beta), Needle Music has quickly staked its claim among popular music discovery platforms as a unique way for fans to discover new music, share their tastes, and connect with people through music. The self-proclaimed, “community for good music,” – particularly of the electronic genre – aims to bring people together in a more meaningful way through their shared love of music. In an effort to provide their users with unprecedented access to their favorite artists, Needle is proud to announce their strategic partnership AYITA Music, home to superstars FISHER, Chris Lake, Nero, Noizu, and many more.
“Fans are seeking new ways to get closer to the artists they love in order to enhance their experience and access to new music without ‘gatekeepers’ and algorithms deciding for them. At the same time, artists are searching for ways to create awareness, connect with their fans and monetize their music directly. Needle addresses both of these needs on a platform that brings artists and fans closer together than ever before.” -Harvey Tadman, AYITA Co-founder.
Harnessing the power of community, Needle Music users are incentivized to share and socialize around their music tastes, Avid users of the app will be awarded points that they’ll be able to spend on exclusive opportunities like ticket giveaways, meet and greets, private listening parties, merch drops, other real-world experiences and much more, all to connect further with their favorite artists. Furthermore, for artists utilizing the platform, the ability to capture data within the platform and to interpret that data in a timely fashion has the potential to redefine the music discovery process as well as increasing the impact that influencers can achieve and activate over time. Needle Music CEO Mikhael Porter says, “There’s an exciting opportunity to connect people through music like never before. Since the start of civilization people have connected through music more than any other art form, and now through Needle people are showing that they love to build real relationships at a high pace through our social experience. Replicating the experience of finding a friend at a concert, without having to go to the concert – is something people increasingly crave. Our community can count finding love and new friends among the daily relationships formed on the app, and interacting with others through the medium of music – even more so then photos – builds unique bonds.”
Needle Music founders Mikhael Porter, Shane Ertz and Wyatt Keith saw a clear need in the market for an enhanced way to share and discover music, and built a platform to disrupt the fragmented status-quo. Their unique user journey is underpinned by two main features: the “Song of the Day” feed, which updates in real-time, and one’s profile page (their Audiobiography™️), which showcases users “Top 8” songs, “Featured Playlists” and “Musical Moments.” With users from over 180+ countries spending approximately an hour on the application daily, it’s safe to say that Needle is quickly becoming a popular way for music lovers to connect around the world.
Furthermore, hit songs trend on Needle’s app months before they reach any charts or viral tik tok trends. Their ‘trending songs’ list is a quick-moving mecca of (mostly) electronic music. For example, ‘Do It To It‘ by Acraze (ft. Cherish) first charted on ‘Official Charts’ on November 11, 2021 in the UK at #60 and peaked at #9, but was months earlier trending as the #1 song on Needle on August 20, 2021 as a result of a few of their top music curators on the app posting it. Similarly electronic artist (and early Needle darling) Fred again..’s hit song ‘Marea (we’ve lost dancing)’ first officially charted on August 4, 2021 at #96 and peaked at #36, yet was trending as the #1 song on Needle five months earlier on March 2, 2021. It’s evident that Needle is creating a community of music lovers who have their finger on the pulse when it comes to good music.
Miami-based company Needle Music, Inc, was conceived in 2020 by three friends– a DJ/talent manager, a tequila impresario and a tech pundit – and launched in October 2021. Mikhael Porter, Shane Ertz, Wyatt Keith and Justin Goodarz lead a team of C-level executives, consultants and full-stack developers. You can learn more about Needle Music by visiting their website NeedleMusic.co or downloading their app in the iOS App Store and Google Play. Any further inquiries can be directed to customer support at support@needlemusic.co.
Follow Needle Music
https://instagram.com/needle.music
https://twitter.com/needlemusicapp
https://www.NeedleMusic.co
Follow Ayita
https://instagram.com/ayitamusic
https://twitter.com/ayitamusic
https://www.facebook.com/ayitamusic
Artist Profiles
https://listen.needlemusic.co/fisher
https://listen.needlemusic.co/chrislake
https://listen.needlemusic.co/noizu
https://listen.needlemusic.co/dombresky
https://listen.needlemusic.co/annacamusic