Nushape, A Top Wellness and Fitness Company, Reveals Emerging Industry Trends in 2023

Nushape, A Top Wellness and Fitness Company, Reveals Emerging Industry Trends in 2023
© Nushape

According to recent fitness market statistics, the market value for fitness tracker gadgets alone is expected to reach up to $100 billion by the end of 2025. This makes health and fitness technology a lucrative industry. The major mobile device makers are vying for market share, while Covid-19 lockdowns have simultaneously created a new market for in-home fitness equipment.

In what ways will the health and wellness sector change between now and 2023? The future of wellness will be anything but a “restart” of 2019. What people now consider “real wellness” and what they need the most have significantly altered.

Nushape, a pioneer in wearable light therapy and creator of the best-selling Lipo Wrap products, cites the health and wellness trends that make sense for the brand and target market to future-proof the business.

Smart Home Gyms

The lockdowns have also sparked another development: the evolution of home gym equipment into an IoT component. Home gyms can now be equipped with smart, connected versions of treadmills, exercise bikes, and other exercise equipment.

Combining Nushape’s The Lipo Wrap with the growing trend of home gym equipment and smart IoT devices can help people achieve their health, fitness, and wellness goals. The Lipo Wrap is intended to boost the effects of red light therapy, which has been shown to promote fat loss, improve skin health, reduce cellulite, and increase muscle performance and recovery.

Individuals can target specific areas for fat loss and achieve their desired body shape by using the Lipo Wrap in conjunction with a smart exercise machine or platform. Furthermore, the ease and flexibility of exercising at home with smart gym equipment makes it easier for people to meet their fitness goals. Nushape believes that by combining the Lipo Wrap with these popular trends, individuals can advance their fitness and achieve their desired body shape.  Studies have shown that individuals can achieve their goals twice as fast then with exercise alone by combining red light therapy with their fitness regimen. 

Personalized Wellness Experiences

Individualized health and wellness have become trendy, although with this innovative approach come risks and worries about data privacy due to the plethora of fitness tech gadgets in the market that collect users’ data. Studies have shown that 56% of consumers don’t trust tech businesses with their health information.

Combining Nushape’s Lipo Wrap with fitness, wellness, and a healthy diet can result in a holistic and long-term approach to personalized wellness. This approach addresses a variety of health issues, such as reducing fat cells with red light therapy, improving physical and mental well-being with exercise and mindfulness, and achieving and maintaining desired wellness levels with a tailored diet. By encouraging healthy habits and lifestyle choices, this holistic approach promotes long-term sustainability.

Moreover, customers can rest assured that their personal health data will be kept private and secure when they use a product like The Lipo Wrap, which is supported by credible scientific studies.

Post-Workout Healing and Recovery

Cooling down, resting, and getting good sleep between workouts gives your body time to replenish its energy reserves and heal muscle & tissue damage. Quality recovery time helps you perform better from acute soreness and inflammation, preventing fatigue and injuries.

Red light therapy treatments have several mechanisms of action on muscle cells, like improvement in cellular ATP energy synthesis, glycogen synthesis, oxidative stress reduction, protection against exercise induced-muscle damage, and the addition of new myonuclei supporting muscle hypertrophy. Light therapy’s beneficial effects may improve physical performance and enhance post-exercise recovery. Light therapy has also promoted better fatigue resistance in bouts of exercise or strength training programs. The innovation of companies such as Nushape has made it easier for people to reap the benefits of fitness and wellness in a faster and more convenient manner. Products like Nushape’s Lipo Wraps are definitely worth the investment for enthusiasts who are not just about fitness but also the technological advancements that come with it.