Fashion can be many things — bold, expressive, political. But for Original Minds Apparel, it’s also personal. This Sweden-based brand, founded by two creatives and shaped by two families deeply connected to autism and ADHD, is using clothing to tell stories of neurodivergence that are rarely heard in the mainstream.
Their mission is clear: to create apparel that uplifts, empowers, and represents people often left out of the fashion conversation. With each design, they weave in messages of inclusion, individuality, and authenticity.
Built From Lived Experience
The founders of Original Minds didn’t just want to design clothing. They wanted to design visibility. Tired of stereotypical or clinical portrayals of neurodiversity, they created a brand rooted in artistic freedom and meaningful storytelling.
“Our work reflects the lives we live — as neurodivergent individuals, parents, and creatives,” they say. “We’re not outsiders looking in. This is our world.”
The result? Limited-run apparel that connects deeply with wearers, whether they’re navigating their own neurodivergent identity or supporting someone who is.
Representation, Not Just Awareness
Original Minds Apparel goes beyond raising awareness — it creates cultural space. The brand challenges the fashion industry’s tendency to tokenize, offering instead a perspective that feels grounded and genuine.
Designs often blend visual abstraction with layered symbolism — subtle nods to overstimulation, masking, routine, resilience. It’s fashion that speaks without shouting.
More Than a Brand
Original Minds also puts action behind its messaging. The team supports inclusive initiatives and donates to efforts that fight for better support systems for neurodivergent children and adults.
Their approach to slow fashion — thoughtful production, intentional messaging, and a refusal to mass-produce — reinforces their belief in quality over quantity.
Art That Travels
Although the team is small, their impact is growing. Through Instagram and their global web shop, their message has traveled far beyond Scandinavia — finding kindred spirits around the world who see their reality reflected in the clothing brand.
For many, wearing Original Minds is more than a style choice. It’s a way to be seen.
Learn more at originalmindsapparel.com or follow on Instagram: @original.minds.apparel