Philip Levens understands that there is a seismic shift occurring in the television industry today. Traditional broadcast models are being disrupted by streaming platforms. Audiences are demanding diverse and original content. different from the same old, same old cop shows, lawyer shows and medical dramas populating network TV. The landscape has changed drastically – the only problem is the networks have not. They’re still stuck in the era of upfronts and top-down programing executives. ‘Who cares?’ you might think – that train has left the station. The days of a TV show getting a 50 share are gone with “The Dukes of Hazzard”. That’s true, but the networks still control the real estate and if you’re an independent producer or writer that means they control you. To get completely financed, you need a network window – that means you have to get a contract to air your project on a network or streaming platform before you can raise all the money you need to produce it – unless you are independently wealthy – but even then you might end up making a very expensive home movie only your friends and family will ever see, if you don’t have a platform to air in on.
As long as the shows that reach audiences are selected by networks (streamers included – they are staffed by former network executives that go fired and ended up at Netflix, Amazon, etc.), they act as de facto gatekeepers, controlling content and even demanding ownership. In other words, they make you sign a contract that says your “passion project” is a “work for hire”, created by the studio! You are just a “monkey with a typewriter” to quote Samuel Goldwyn’s view on Hollywood screenwriters.
The content is created by writers working with production companies, which can be small businesses or huge corporations. The studios provide production infrastructure (ie, notes and production facilities along with below the line talent: DP, editors, special effects, hair, make up, costumes, etc.) while talent agencies represent the above the line talent (writers, directors, producers and actors). But even getting even large production companies with a studio deal attached is often the easy part – getting the network sell through window is like the rich man threading the proverbial eye of a needle.
Those who have the vision and drive to build their own television empires will profit greatly from the changes in the landscape but it is still a minefield if you’re not careful.. Independent producers are no longer consigned to the shadows of established studios. Unquestionably enticing is the prospect of developing a ground-breaking show into a global phenomenon. However, there are obstacles in the way of success.
This is a world in which storytelling is just as important as creativity and business acumen are intertwined.
The Industry Terrain
Philip Levens explains that it is essential to first comprehend the intricate structure of the landscape in order to thrive in this dynamic environment. There are special challenges facing independent producers. The most difficult challenge is frequently obtaining funding. There are numerous choices, ranging from traditional investors to crowdfunding platforms; however, successfully navigating this terrain necessitates strategic planning. Distribution is just as difficult, if not more so.
Breaking through the clutter of competing shows requires perseverance and creative marketing. The most important thing is to put together a talented team, and having good relationships with agents and managers can be very helpful. Not to mention the fierce competition; To stand out, you need a clear vision and a thorough understanding of your audience.
Intellectual Property (IP)
Navigating this ever-evolving industry requires resilience, adaptability, and an unwavering dedication to excellence. Intellectual property (IP), on the other hand, is maybe the most important aspect in establishing a television empire that can last. The foundation of financial freedom, artistic control, and long-term success is owning the rights to your creative work.
IP envelops a scope of resources, including copyrights that safeguard contents, music, and visual components; and trademarks and concepts that protect brand identities. Producers position themselves to capitalize on a variety of revenue streams, including licensing deals and merchandise, by safeguarding these intellectual assets.
The production of a television show necessitates financial support. Fortunately, the demand for new, original content has created an environment that is favorable to independent producers looking for investment. It is essential for creators to comprehend the value of their intellectual property and to negotiate favorable terms, given that investors frequently seek ownership or control of IP as part of their deal.
Collaboration is a normal part of the business, and an unmistakable IP proprietorship understanding can be imperative. Copyright ownership can be affected by work-for-hire arrangements in which creators are treated as employees or contractors. As a result, each project collaborator’s IP rights must be detailed in their contracts. Any third-party materials utilized in projects must be licensed by producers.
The Importance of Adaptation and Resilience
The television industry is constantly changing due to the rapid emergence of new technologies, platforms, and consumer habits. Independent producers must be adaptable and resilient in order to succeed in this dynamic environment. For long-term success, it’s important to keep up with industry trends, embrace new technologies, and be willing to change when necessary.
A difficult but rewarding endeavor is establishing a television empire. Creativity, business acumen, and a thorough comprehension of the sector are all required. Independent producers can increase their chances of creating enduring and profitable television franchises by mastering the complexities of the television landscape, protecting intellectual property, creating a strong brand, and cultivating an adaptability mindset.
About Philip Levens
Philip Levens is a visionary television producer renowned for his unwavering dedication and exceptional talent. With a career spanning diverse genres, his work is characterized by its scale, quality, and collaborative spirit. His relentless pursuit of excellence is marked by numerous successful projects, including creating and showrunning “Ascension” and executive producing “South Beach.” Beyond his professional achievements, he is passionate about weightlifting, sailing, and charitable endeavors. His life reflects a balance of hard work, creativity, and philanthropy.