As the year’s busiest shopping season draws closer, Phoenix Manufacturing Co., Ltd. is quietly rolling out a new collection of sterling silver chain stud earrings – pieces that blend practical design with a touch of movement. The launch, part of their 925 Silver Jewelry Wholesale store by Phoenix Manufacturing Co., Ltd., is aimed at helping retailers refresh their jewelry displays with something that feels both current and enduring.
Each design centers on the idea of connection, quite literally. Some versions link two small studs with a fine 4-centimeter cable chain, while others pair a single stud with an ear cuff joined by that same delicate chain. Both designs produce a style that is subtle yet visible enough and customers can therefore wear them singly or stacked up as layers.
Made from 925 sterling silver and finished by hand, every earring carries the company’s familiar attention to detail. Clear cubic zirconia stones add a light sparkle without pushing the pieces into the “statement” category. The metal is nickel- and lead-free, and the posts are hypoallergenic, which means most wearers can keep them in comfortably all day.
The collection includes a mix of motifs, geometric lines, leaves and flowers, small bows and hearts, that let retailers build a range suitable for different audiences. The idea, company representatives explain, was to offer earrings that can live easily in both boutique and online settings, priced as “accessible luxury” but built to last.
White label format is one of the attractions to the wholesalers and independent jewelers. The stores are able to rebrand the products using their names, and form an exclusive line without any investment in new molds and facilities. Phoenix, who has been crafting silver jewelry over the last thirty years, claims that it has added capacity to handle Black Friday and Christmas orders so that shipments can move without delay.
“Retailers have been asking for designs that bridge classic and contemporary,” said Mrs. Kaushali a spokesperson for the company. “Chain studs meet that balance, minimal, expressive, and practical for everyday use.”
Industry watchers note that chain earrings have grown steadily in popularity as buyers look for small pieces that show personality without going over the top. The trend spans ages and styles, from minimalist professionals to younger shoppers experimenting with multiple piercings.
The new range is now available through their wholesale stud earring catalog, part of the wider offering under “925 Silver Jewelry by Phoenix Manufacturing Co., Ltd.” Retailers can review styles, materials, and pricing options or request samples before placing bulk orders.
With jewelry counters all over preparing to handle holiday traffic, this line is coming at the right time in that it is a practical, yet considered, line of clothing, designed and made to allow stores to keep up with the customers who still need a bit of bling in their daily lives.
Mrs. Kaushali Herath (Key account manager)
925 Silver Jewelry by Phoenix Manufacturing Co., Ltd.
+66-02-384-1731
sales@925silverjewelry.com