Plutus, a fintech company, introduces a rewards model that enhances customer control and flexibility. Its Visa debit card offers customers up to 9% in Pluton (PLU) rewards, the company’s own decentralized loyalty token. This method provides autonomy over rewards, disrupting traditional loyalty programs.
Empowering Customers Through Non-Custodial Rewards
Plutus’s reward card uses a non-custodial model. Customers earn a minimum of 3% PLU rewards on purchases, with the potential to increase up to 9% by accumulating PLU tokens. Unlike traditional rewards systems that restrict usage, the company gives customers complete control over their rewards.
Danial Daychopan, founder of Plutus, explained, “Our goal is to change how rewards work by offering customers the control and flexibility they want. We create a rewards system that matches their financial habits.”
Unlike traditional reward points, PLU can be owned in a personal wallet, transferred to firends and family, swapped for card balance (EEA only), or redeemed for discounts and benefits. Plutus is taking models like American Express and offering a more flexible rewards token instead of air miles.
The tiered rewards structure starts at a 3% base rate. Customers who collect PLU tokens progress to higher levels, enhancing their reward percentages. This system promotes continued engagement and adds benefits as customers move up within the Plutus ecosystem.
Customizable Perks and Flexible Rewards System
In addition to the tiered rewards structure, Plutus offers another layer of personalization through its perks system. Plutus provides up to 12 customizable perks worth up to £120 per month in PLU rewards. Customers can choose perks that fit their needs, making sure their spending adds value.
“Our rewards system allows customers to personalize their options,” says Daychopan. “This flexibility lets them tailor rewards based on their preferences, enhancing the value of their everyday spending.”
At the highest tier, HoneyBadger, customers can earn up to 9% PLU rewards on all transactions. This structure reflects its focus on providing value while establishing customer control.
Plutus Launches Compounding Rewards Yield (CRY)
Plutus has introduced the Compounding Rewards Yield (CRY) feature to enhance its platform. This option allows customers to earn up to 9% yield on their stacked PLU tokens, using a compounding mechanism that gradually increases rewards over time. This means on top of the generous reward rates, you can earn additional rewards on top simply for holding the tokens long term.
“CRY is a significant enhancement to our program, reinforcing the tokenomics and offering yet another sustainable way for users to earn rewards,” Daychopan explains.
CRY uses an algorithm to calculate and distribute yield daily, depending on each customer’s reward level. Customers can track their rewards in real time through the app, certifying transparency and building trust.
Advanced Technology Integration and Finance Features
The Plutus mobile app includes features like account management (European IBAN or UK Sort Code & Account Number), PLU balance tracking, and access to perks – combining traditional finance with a generous rewards programme. The app supports fiat transactions, offering customers a way to earn PLU rewards.
It provides a variety of subscription plans to accommodate different customer needs, whether they are new to PLU rewards or have more experience. These plans allow customers to choose options that best match their financial habits.
About Plutus
Plutus is a FinTech company specializing in customer-focused solutions that merge traditional finance with cryptocurrency. Established in 2016, the company introduced the first non-custodial crypto rewards card, allowing customers to control their financial rewards completely. Its mission is to empower its customers by providing transparent and scalable rewards programs designed to maximize the value of everyday transactions.