When Steven Deneve ventured into the business of footwear a few years ago, he completely had no idea the simple thought of selling sneakers would merge with technology to become one of the most promising concepts in the world of business. Well, Steven is your typical member of Gen Z; he loves technology and fashion. He started selling sneakers in 2015 as a first-year student at the University of Toulon. As he built his passion for footwear into a side hustle, Steven took full advantage of the marketing skills he was learning during the day. Starting with just a single pair of shoes, Yeezys and other desirable footwear would become a big business for Steven, thanks to social media platforms such as Instagram.
Expanded Knowledge in Sneakers Business
As Steven was busy turning a simple business of sneakers into something big through aggressive social media marketing, another technology was quickly taking shape into the world of finance- cryptocurrency and its underlying technology, the blockchain.
Back in 2015 when he ventured into the business of selling sneakers, Steven had noted that the business of sneakers had two groups of people:
- Those that were buying and reselling shoes just like he was.
- People who were buying his pairs to wear or collect.
For 7+ years, Steven Deneve positioned himself in the influencer space to ensure his own success in the business. He built the business, “MyChoose” (a play on “my shoes”) @my_choose_mc, now based in Monaco, mainly through his Instagram following, building a network of fellow professional traders and shoe fans.
He had quickly picked that if you can know which sneaker is going to be hot and how to spot the fake ones, then nothing could stand in your way towards making creating a successful business. Steven built @my_choose_mc into a resource for both key segments providing information on the best shoes with the most potential for value and, with it, how to confirm you are buying the real thing.
The Creation of Sneakers Coin
The expanded knowledge in the sneakers business came in handy for Steven as he ventured into the rapidly growing crypto and blockchain technology space. He noted that many resale companies have taken advantage of the booming business of sneakers to make profitable trades. However, there was the problem of counterfeits that came with extremely lower prices thus affecting profitability.
Steven teamed up with a few enthusiastic partners to create a unique system, Sneakers Coin, which is expected to revolutionize the world of the sneakers business. Built on immutable blockchain technology, Sneakers Coin has been created to help eliminate counterfeits and help customers and sellers interact with each other directly without involving the middlemen. To eliminate counterfeits, a buyer would be able to track the path of a sneaker from the factory right to the last retailer. To lower the cost of the transaction, Sneakers Coin would eliminate middlemen who inevitably make the cost of sneakers too expensive for consumers. Above all, the transactions between buyers and sellers are supported by secure blockchain technology.
Moving Forward
By venturing into the crypto and blockchain space, Steven is looking into expanding his business into the wider fashion business. From the trend, it’s hard not to believe in his conviction that “blockchain technology is going to be the ultimate savior of the fashion industry”- hence the strong prospect of Sneakers Coin. Whatever Steven Deneve does, this young entrepreneur always throws his will behind it to ensure success, and we can see Sneakers Coin making waves in the crypto market already.