Dutch denim brand G-Star RAW announced their latest worldwide ‘Hardcore Denim’ campaign with icon Snoop Dogg. Helmed by a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist.
Snoop needs no introduction – he’s a living legend and a globally recognized innovator, simultaneously iconic and accessible, just like denim. G-Star RAW has a long tradition of working with “true originals” like Snoop, authentic and exceptional people who are one-of-a-kind and true masters of their craft.
The campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humor, style and backside appreciation. The collaboration is brought to life by a video that is creatively celebrating denim booties, featuring men, women, islands, hot air balloons and yes…even doggs.
Gwenda Van Vliet – CMO G-Star RAW: “Snoop Dogg is a true Original: best in class, real and outspoken. He is continuously re-inventing himself and he merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life, and is a tongue-in-cheek tribute to all denim booties.”
Snoop Dogg: “I’m teaming up with G-Star, because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead.”
The G-Star RAW ‘Say it Witcha Booty’ campaign in collaboration with Snoop Dogg debuted on September 8th, 2021 supported by outdoor and online activations.