This Video Exchange Platform is At the Forefront of the AdTech Revolution

This Video Exchange Platform is At the Forefront of the AdTech Revolution

The adtech industry is in a constant state of evolution, as technology continues to change and reshape the way users consume media. One area that has seen significant growth in recent years is video content. According to recent studies, over 3 billion internet users of any age watched streaming or downloaded video via any device at least once per month in 2020. This number is expected to increase annually, with projections indicating that it will reach nearly 3.5 billion by the end of 2023.

Video content is rapidly becoming one of the most popular forms of media, and this is changing the way advertisers approach their target audience. With billions of people watching video content on a regular basis, it has become a key component of many marketing campaigns. Brands and advertisers are taking advantage of this trend to reach a large, captive audience that is already engaged with their devices.

Video storytelling is particularly effective in capturing people’s attention. For one, the visual medium is accessible, easy to understand, and emotionally profound. Advertisers are able to convey their message in a more dynamic way, using a combination of sound, imagery, and movement to create an impact that goes beyond what is possible with static ads. Additionally, video content is versatile and can be used across a range of platforms, from social media to websites, making it a cost-effective and scalable solution for advertisers.

This trend isn’t losing momentum anytime soon. In fact, Wyzowl’s State of Marketing Report 2023 suggests that the video revolution is just getting started, disrupting the adtech industry even further. As a result, adtech leaders on a global scale are scouring for next-gen platforms and cutting-edge solutions to support their strategies. Truvid, a progressive video-exchange tech company, is at the forefront of this revolution to support advertisers, publishers, and content creators, ensuring that they maximize the potential of their video content this 2023.

Publisher-First Platform

Truvid offers innovative video monetization solutions for publishers, including advanced video technology options, a wealth of content, modular video units, and AI-powered content creation. The platform provides a complete technological solution for video monetization and is used by hundreds of digital publishers worldwide, reaching 500 million unique users.

Truvid’s video library boasts over 1 million pieces of curated video content across 15 different industries and 20 languages, including business, news, entertainment, sports, and more. The company is dedicated to providing a safe, high-quality advertising experience for users, and holds itself to the highest standards in the online advertising technology industry.

With headquarters in Israel, Truvid has a global presence with representatives in the USA, Taiwan, and Brazil.

Direct Exposure Opportunities for Advertisers

Truvid’s Video Exchange provides unique and direct exposure opportunities for advertisers looking to reach a relevant audience. By joining the exchange, advertisers have the first opportunity to bid on exclusive video opportunities and can align their demand with the competition while avoiding costly and delayed media reselling.

Truvid places its video player directly on the site, ensuring that only human-generated media with quality assurance verification is displayed. The company uses 100% media scanning to detect human traffic only and employs proprietary and integrated filtering solutions to display strictly professional content. Additionally, Truvid is compliant with Ads.txt and RTB SupplyChain standards.

Moreover, Truvid’s proprietary and vertical solution allows real-time data to be transformed into an adaptive advertising solution, ensuring optimal audience matching. The company’s in-house technology provides context matching for brand awareness, resulting in high viewability and completion rates.

In conclusion, the rise of video content is overhauling the adtech industry in many ways. Advertisers are now able to reach a large, captive audience with cost-effective and visually impactful campaigns. The trend towards video content is expected to continue as it presents a significant opportunity for the adtech industry to create innovative solutions that help brands and advertisers reach their target audience in an efficient and engaging way.