Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua Rothman have teamed up with Ozium to drop “Clear the Air,” — a bold new single and music video challenging cannabis stigma while celebrating their shared passions for music, surfing and cars.
For over 50 years, Ozium has been a trusted name in air care, originally designed to combat airborne bacteria rather than just mask odors. Over time, it became a go-to for cannabis earning more than 50 hip-hop shoutouts — including one from Wiz himself.
Now, Ozium’s “Clear the Air” campaign — developed with independent creative agency Madwell – embraces this cultural legacy. “This campaign is all about authenticity,” says John Rabenhost, CEO of Niteo Products. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle and self-expression.”.
“Clearing the air isn’t just about smoke — it’s about energy, good vibes and keeping things fresh,” Wiz Khalifa said. “I’ve been rocking with Ozium forever, so this just made sense. Whether you’re in the studio, in the car, or just chilling, you gotta keep the air right.”
Ozium campaign also includes a sweepstakes for exclusive merch featuring one-of-a-kind jewelry crafted by the bling legends at If & Co — who also created the Ozium bracelet adorned by Wiz in the music video.
“Back in the day when we were considered ‘bad boys’, our days were surf, sing, smoke, repeat,” said Makua. “Back then it was not only taboo, but illegal, and Ozium was always there to clear the air. Nowadays, we use it to rid our lives of all the insane kid smells ravaging our house and home. Thank you for always being there to clear the air for us, Ozium!”